Marketing Case Study: Life Care Counselling Centre
We increased the booking rate of "Life Care's Online Counselling" by 60% in 90 days
Life Care Counselling is a Kottayam based Counselling Centre. “Life Care” aims to provide unique services for the personal growth, emotional, behavioral and relationship problems. They help children, adolescents, young adults and families to resolve psychological problems and improve the quality of their life.
Client Requirements
Life care decided to engage with Astreda IT Solutions to help increase their Search Rankings and Online Counselling Booking. They wanted to increase their brand visibility and get more qualified prospects to either contact them or visit their clinic.
What We Did
How We put Life Care Counselling on the first page of Google in 3 months
Research
At the outset, our experts tried to understand their unconventional business nature, the right target audience and demography to get an insight into how to bring more prospects to know about them.
Audit
One of our best SEO experts carried out an extensive detailed audit, where we came up with strong recommendations which were produced based on our research, expertise, experience and competitor analysis.
Website
Our first objective was to enrich their website with the best optimization techniques to match the SEO industry standards.
Approach
Ascertained the keywords that were core to their business of ‘Theory of Constraints’ and created a 6 months SEO game plan. Identified the SEO activities that would provide 80% results from 20% efforts.
Implementation
After implementation of all the recommendations over the month, our experts waited patiently for Google to see the improved version of the website. Based on the metrics, our team carried out the necessary iterations month on month and now the results speak for themselves.
Results
The client observed a tremendous boost in their search engine ranking and Onlie Counselling Booking because of the efforts by our dedicated digital marketing team at Astreda.
